Welcome to Yamaha Motor Corporation, U.S.A.'s Yamaha Extended Service web site. We recognize that when you choose to provide us with information about yourself, you trust us to act responsibly. That's why we have prepared this Privacy Policy to describe the types of information that we collect through Yamaha Motor Corporation, U.S.A.'s Yamaha Extended Service web site (the "Site"); how we use such information, and to whom, and under what circumstances, we disclose such information.

By visiting this web-site, www.yamaha-motor-yes.com, you are accepting the practices and customs described in this Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not use the Site.

This Privacy Policy may be modified from time to time. It was last updated on May 1, 2010. While we will make every effort to advise you of any changes, you are advised to periodically visit the Site to review any changes to that may be posted here. You agree that if you continue to access and use the Site, your continued access and use constitutes your acceptance of any changes to this Privacy Policy. Nothing in this Privacy Policy shall be deemed to confer any third-party rights or benefits.

We welcome any and all questions and feedback. For privacy-related issues, please contact us at:

Yamaha Motor Corporation, U.S.A.
Attention: Online Privacy Manager
6555 Katella Avenue
Cypress, CA 90630


Personal Information You Provide

In general, we collect personal information from you when you voluntarily provide it to us by:

  1. registering on the Site;
  2. signing up to enter a promotion, participate in an event or survey, receive newsletters or other literature;
  3. making product, project, or service inquiries; and
  4. contacting us (including our webmaster, customer service representatives, or other employees) in any way, including by e-mail, telephone facsimile.

In connection with these activities, we may collect personal information from you, including, but not limited to, your name, physical address, e-mail address, age, gender, telephone number, fax number, purchasing decisions, warranty information, user name and/or password associated with the use of any of our web sites or web portal(s), occupation, company name, name of position within company, whether you are a customer, how you heard us, and other demographic information and any other personally identifiable information.

You can choose not to provide certain information, but then you might not be able to take advantage of many of our features. We use the information that you provide for such purposes as responding to your requests, customizing future shopping for you, improving our products and customer service, and communicating with you.

Non-Personal Information

As part of the standard operation of the Site, we may collect/obtain certain non-personal information from you including, but not limited to, your browser type (e.g., Firefox or Internet Explorer), operating system (e.g., Windows or Macintosh), Internet service provider, IP address, web sites visited, and the domain name from which you accessed the Site (e.g., google.com).

In addition, we may collect information about your browsing behavior, such as the date and time you visited our Site, the areas or pages of our Site that you visit, the amount of time spent viewing our Site, the number of times you return to the Site, and other click-stream data. We may use cookies to collect this information which may be combined with your personal information. A cookie is a small text file that may be stored on the hard drive of your computer which enables us to recognize your computer when you return to the Site.

You are always free to decline cookies, but in doing so you may not be able to use certain features on our Site. The "help" segment of the toolbar on most browsers explains how to configure a browser to not accept new cookies, how to have the browser inform a user when they receive a new cookie, and how to erase cookies from a computer's hard drive.

We may use web beacons to assist us in understanding how visitors to our Site use the Site and/or to collect information regarding users activities on the web. We may utilize the services of a third party to collect such information for us.

Information from Other Sources

We might receive personal information and non-personal information about you from other sources and add it to our account information. This information can include, but is not limited to delivery and address information from our carriers or other third parties; account information, purchase or redemption information, and page-view information from other merchants; and credit history information from credit bureaus, which we use to help prevent and detect fraud and to offer certain credit or financial services to some customers.


We may use the information we collect from you for any of the following purposes:

  1. to facilitate your use of the Site and better understand your needs;
  2. to fulfill your requests for information regarding our company, products and services;
  3. to send you information, promotional materials, and offers from our company as well as from our subsidiaries and affiliates;
  4. to contact visitors to our Site when necessary;
  5. to help address problems with the Site;
  6. to administer the Site;
  7. to conduct internal reviews of the Site (e.g., to determine the number of visitors to specific pages within the site);
  8. to help us better understand visitors' use of the Site;
  9. to protect the security or integrity of the Site; and
  10. for such other purposes provided in this Privacy Policy.

Non-personal information will be used for these purposes as well to monitor the Site and provide a greater online experience for our visitors.


Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described in this agreement and its updates.

We may transfer or otherwise disclose information collected from you to the following entities for the following purposes:

  1. to our employees, authorized Yamaha dealers, independent contractors, subsidiaries, affiliates, consultants, business associates, service providers, and suppliers, if the disclosure will enable that entity to perform a business, professional, or technical support function for us;
  2. to employees, authorized Yamaha dealers, independent contractors, service providers, and suppliers of ours to fulfill a product or service request;
  3. to respond to judicial process and provide information to law enforcement agencies or in connection with an investigation on matters related to public safety, as permitted by law;
  4. to third parties, such as our marketing or service providers who may use such information in their business operations or who may contact you with information they feel may be useful to you. By browsing our Site, you consent to your receipt from us and/or from any of our third party marketing or service providers of information and data we believe may be of interest to you.

The information that we supply to third parties are those with whom we work closely. These businesses supply services to our customers both in conjunction with us and on their own. Likewise, we employ other companies and individuals to perform functions on our behalf., including without limitation, fulfilling orders, delivering products, providing services, analyzing data, sending postal mail and electronic mail on our behalf, providing customer service, providing marketing assistance, and processing credit card and other transactions.

Other than as set forth herein, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.


We do not does not sell products or provide services for purchase by children. We do not direct our Site to, nor do we knowingly collect any personal information from, children under the age of 13.

If you are under 18, you may use the Site only with the involvement of a parent or guardian.


The Site may contain links to other third party Web sites (such as those of our marketing partners), which may have privacy policies that differ from our own. We are not responsible for the activities and practices that take place on these Web sites. Accordingly, we recommend that you review the privacy policy posted on any Web site that you may access through our Site.


In the event that we or any of our assets are acquired by or transferred to a third party, personal information acquired by us may be one of the assets transferred.


We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time. We recommend that you revisit this Privacy Policy periodically to ensure that you are aware of our current privacy practices. Your continued use of our services following any changes signifies your acceptance of these changes.


If you choose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy and our Legal Terms and Conditions of Website Access (contained at http://www.yamaha-motor.com/gen_terms.aspx), including limitations on damages, resolution of disputes, and application of the law of the state of California. If you have any concern about privacy at the Site, please contact us with a thorough description, and we will try to resolve it. Our business changes constantly, and our Privacy Policy and the Legal Terms and Conditions of Website Access will change also. We may e-mail periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our Web site frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account.